You understand that Twitter is one of the most popular social media channels and you know that you can use it to increase your business. So how do you get others to retweet what you post?
There are several ways to get people to retweet (or share) what you post on Twitter.
- WIIFM: People don’t want to know how wonderful you and your offerings are. They want to know how you will be able to solve their problems. If you follow the concept of “What’s in it for me?” (WIIFM), they will pay attention to what you say.
- Short and sweet: Each tweet should be no longer than a maximum of 140 characters. If you keep your tweets to 100-120 characters, you’ll allow people to share what you post and still have room for your own comments.
- URL Shortener: Using a URL shortener with a medium like Twitter (where you have such a strict character limitation) is essential. It will allow you to communicate much more effectively with your followers.
- Links: A high percentage of retweets contain links. The reason for this is that when people read something they find useful, their natural inclination is to share it with other people. Twitter is an extremely effective medium for creating conversations and sharing the valuable pearls of conversations with others who were not part of the original conversations.
- Great content: One of the best ways to get people to share your content with others is to make sure the content you offer is of the highest quality.
- Long words and syllables: Most retweets have long words and numerous syllables. They capture the attention of the followers very well.
- Popular keywords: Some words that are popular with Twitter users and will make others want to retweet your content are: you, twitter, post, blog, social, retweet, free, media, help, social, review, and new blog post.
- Without self-promotion: Twitter is about valuable and useful content. It’s also about helping other people. It is not directly about selling your products and/or services.
- Wise words: In general, people tend to scan rather than read tweets. With that in mind, remember that the words you choose need to be truly eye-catching. You have very little time to make a good impression.
- Smart Retweets: Most retweets use fancy words and content, in general. You don’t have to use plain, unsophisticated language to make people pay attention to what you’re saying.
- Unique: Retweets tend to be unique. In other words, the terminology and concepts are not used as often. If the topics of your content are unusual and interesting, people will find it fascinating and compelling and will want to share it.
- many nouns: Most retweets contain a lot of nouns, proper nouns, and adverbs. The more you put, the better.
- Emotion: You need to make sure your tweets contain concepts and a voice that touches other people in some way. People react on an emotional level. If you do that, people will want to share what you have to say.
- Logical order: The most popular categories of tweets that are shared with others are news, educational material, entertainment, opinion-based tweets, products, and small talk (in that order). You should start with News and work your way down the list.
- Target audiences: It is very important to understand your audience when it comes to retweeting. You need to find out what your interests are and what your passions are.
- Moment: The most effective time of day to tweet is in the evening (between 1:00 p.m. and 10:00 p.m.). Those are the hours when people will be most inclined to use Twitter. The morning is not so good in general because people will be sleeping or trying to work on other tasks in the morning.
- Show gratitude: You should express your gratitude to your followers. People love to be appreciated and valued. Another way to express gratitude is by sharing your content.
conclusion
If you follow the advice offered here, you will see that people will start to retweet your tweets much more than in the past. The use of Twitter (whether for business or personal use) is part of your online communication strategy. The more people share what you have to say with other members of their online communities, the more people will know you and consider you an expert in your industry and niche.
We are pleased to provide you with the valuable comments contained in this document. Please contact us at CompuKol Communications to learn more about how we can help you and your team.