Difference between AdSense and AdWords

While Google’s AdSense and AdWords programs are two of its most well-known and popular programs, they still tend to cause some confusion. Especially for newbies.

I remember when I first came across these two programs. Their names are too similar. Which led to some difficulty in trying to assign meaning to those program names based on their functionality.

Eventually I just memorized them and as soon as I started using the AdSense and AdWords programs it became so much easier.

Not long ago I had the opportunity to teach one of the brothers about the two programs. She was trying to explain their differences. From the way his eyes clouded over, I knew he was facing the same comprehension difficulties I had originally faced.

Therefore, this article is presented as simply as possible to give you a concise overview of the two programs.

What is AdWords?

AdWords is a program intended for advertisers. That includes people and businesses who want to create ads as part of their marketing strategies to:

  • create brand awareness
  • expand the exposure of your products and/or services
  • get traffic to your site

In the Google AdWords program, advertisers can create ads focused on the keywords of their choice. The ads you create must comply with the dimensions, formats, and policies within the AdWords program.

These ads that they create will be placed by Google in various places on the network where they can be seen by web users. The most common places for these ads to appear are web pages and/or search results pages.

Advertisers pay a specific amount of money each time their ads are viewed and clicked.

So what is the AdSense program?

AdSense is the flip side of the AdWords program. While AdWords is for advertisers, AdSense is for people who own websites. Essentially, these people are content providers: they publish content on the web.

For convenience I will simply call them “web editors”. Web publishers can join the AdSense program for free. They may own their own websites or blogs or post content on pages where they are allowed to place Google ads (AdSense).

Web publishers can decide where they want to place the ads and the format, sizes and even colors of the ads. The ads that you place on your web pages will be seen by your visitors.

Every time an ad is clicked, advertisers pay Google. And a percentage of that money goes to the web publisher. Therefore, the more traffic a site has, the greater the chance that those ads will be seen and clicked, and the more revenue web publishers can earn through the AdSense program.

AdSense has proven to be one of the easiest ways for a web publisher to earn some form of online income from their web content. Google offers contextual ads without the web publisher having to do anything more than allocate space on their sites.

Contextual ads means that Google tries to serve ads that are contextually relevant to the content of the page on which they appear.

There are certain restrictions placed on web publishers. The most notable of them are:

  • They are not allowed to click on ads placed on their own pages in an attempt to cheat the system and fraudulently earn money. They are also not allowed to encourage friends and family to do the same. (Google has ways to detect this kind of behavior.)
  • they can only place a specific number of ads on each page

All of these are best covered in Google’s Ad Placement Policies. I hope this short article will help a newbie understand the basics of AdWords vs. AdSense. And that they are encouraged to try one of the two programs.

Seven Rules for Using LinkedIn as a Sales Prospecting Tool

LinkedIn is a valuable social network aimed at obtaining professional contacts. It’s a goldmine of prospecting opportunities for any sales rep willing to take the time to understand it and use it correctly. The following list provides seven rules that anyone in the sales profession should keep in mind when using LinkedIn as a prospecting tool.

one. Make sure your personal profile is always up to date. You want to efficiently deliver as much information to prospects who might be viewing your profile for future business. Your LinkedIn profile should include a link to your company website, as well as any other business social media links. Many prospects will want to “check out” what services you provide and more details about your clients and business before contacting you so they don’t waste their valuable time.

two. Conduct an Internet search for companies that may benefit from product or service offerings. On many company websites, you can find names of managers/leaders to connect with. Most of the managers, the ones who make the buying decisions, will be on LinkedIn. Having a social connection can make it much easier for you to get dates with leaders without going through their gatekeepers first. People tend to manage their own individual social media accounts rather than having someone else control them.

3. Help contacts because reciprocity works. Every time one of your LinkedIn connections meets with you or hosts a presentation for you, be sure to thank them. Also, get in the habit of giving your contacts support and, more importantly, referrals. LinkedIn makes endorsing the skills of others easy, and adding personal references shows that you really know the professionalism of others.

Four. Research new contacts before accepting an invitation to connect. Reviewing the potential LinkedIn connection will ensure that they are a qualified candidate for your business. In other words, you may receive random invitations from people who would not encourage your business opportunities or who may just want to build their own contact list. In those cases, it would not be convenient for you to connect. That said, also think about your potential connections at your company. Just because they’re not in senior management, they might still be a good person to connect with due to the fact that they can match you with an appropriate decision maker.

5. Take a look at the connections of those who are already connected. When you have connections, LinkedIn can tell other people you’ve recently connected with. Be sure to check out recent connections, as they may be leads in businesses you haven’t thought of yet. Many people have friends who hold senior management positions at other companies who can benefit you.

6. Join groups that would allow more business prospect matches. Joining specific LinkedIn groups that are in your target environment or industry will increase your chances of identifying real prospects. You can be as specific or vague as you like on these group additions and you can also go back and add or remove groups to increase your target. Sign up for group post summaries so you can keep track of questions asked and provide solutions to get noticed.

7. Please note that other social networking sites are for personal interaction. Keep your LinkedIn account professional to increase the possibility of potential business opportunities. In other words, keep family and friends out of your contacts here unless they can bring you business opportunities. For example, if you have a family member who can provide leads, then by all means have them on your LinkedIn. Otherwise, you must choose another social networking site to interact with them.

Sales professionals who use the seven rules above should easily use the common sense provided in them and better understand how they can use it as a great prospecting tool to increase sales. Sales reps should take advantage of the social network of professional connections offered by LinkedIn and the functionality it can provide to find the golden opportunities that may be waiting there.

7 great ways to make money from home

In the modern world, you no longer have to tolerate doing a job you hate or working for people you can’t tolerate. Many people have discovered new ways to earn money that don’t even require you to leave the house. The following are some of the best ways to earn money at home;

one. start a blog

Blogging is a great way to share your stories, opinions, and other information with random people on the internet, and if you stick with it and grow your audience, your blog can become a good source of income. If you have a lot of visitors to your blog, you can earn money through advertising or selling products to your audience.

two. affiliate marketing

Affiliate marketing is where sellers or product manufacturers pay you to direct buyers to their website or business. You can advertise the products using any means at your disposal, such as blog ads, social media posts, direct messages, and more. All it takes is for potential buyers to click on your affiliate link which directs them to the seller’s website (like Amazon). If the buyer makes the purchase, you get a commission.

3. Starting a YouTube channel

YouTube is one of the most popular websites in the world with billions of monthly users. There are videos of just about anything you can think of and anyone can post a video. You can become a YouTube content creator and post any videos that you think people will be interested in, such as funny videos, travel videos, cooking videos, explainer videos, reaction videos, or just record yourself talking about various topics. You get paid based on the number of views your videos get and the number of subscribers your channel has.

Four. sell your photos

If you’re experienced with cameras, you can easily turn your photos into easy money by selling them to stock image websites like Shutterstock.com. With modern high-performance smartphones, you don’t even need a professional camera to take amazing photos. If your photos are accepted, Shutterstock.com subscribers can download them and you can earn money with each download.

5. take online surveys

Online surveys can be a quick way to earn some money at home. There are many reputable online survey sites where you can sign up and take regular surveys for cash.

6. forex trading

You don’t need much to become a successful Forex trader; just a computer and an internet connection is all you need to run a Forex trading empire. You can easily set up your Forex trading account and start trading as soon as you deposit funds. You can use your computer or your smartphone to access streaming charts, live price feeds, and news and trading at home 24 hours a day.

7. Turn your hobbies into money

If you are talented or good at a hobby, especially the creative arts, you can easily turn it into a profitable business if you do it right. For example, if you love to paint, you can make portraits and sell them for thousands of dollars or even millions if they are good enough.

Using Feng Shui to Combat Infidelity

When it comes to tragedies, prevention is always better than cure. So even if you’re currently involved in a happy relationship, it won’t hurt to take a few feng shui precautions to guard against infidelity. The most important direction to keep in mind is Northwest. The Northwest represents the patriarch (father) of the household, or the man in the relationship.

To determine the northwest direction of your house or room, stand in the middle of your house with a compass and mark the northwest direction (don’t use rough estimates using the direction of the sun; get a good compass!). The bathroom, kitchen, or storage room should never be located in the northwest. This will not only bring bad luck to the patriarch of the family, but it will also bring restlessness, restlessness and sometimes even misfortune to the man of the house. Here, the house ceases to be a sanctuary for the man, and this can turn into an aversion, causing him to move away from home. If this is the case, there is no choice but to move the kitchen or bathroom to a different area of ​​the house.

In an irregularly shaped house, the northwest corner may even be missing. If this is so, the patriarch of the man of the house will rarely be home. This is a factor that can lead to infidelity. To remedy this, place a bright light in the northwest direction of the house. This is only a temporary solution. If possible, extend the area of ​​the house to the northwest direction.

The northwest area of ​​your home is dominated by the metallic element. Strengthen the metal element in that area with lots of metal decorations (such as wind chimes or metal sculptures). Having lots of earth elements in this direction will also be beneficial as the earth element produces metal. The lucky colors for this direction are reds, whites, metallic colors and yellows. Do not forget to fill the northwest area with symbols of love and fidelity. Hang family portraits or photos of you and your partner in this area. A couple of mandarin duck figurines is also a great marriage booster.

By having good northwest feng shui, you will ensure that the man of the house always stays close to home. If you are single, activating the northwest will attract a lot of Yang energy which in turn will attract a man into your life.

The southwest direction is also very important as it represents the matriarch of the family, or the mother of the family. The southwest must also be full of symbols of fidelity. The predominant element of this direction is earth, so keep this area well lit as often as possible. Place lots of decorations made of crystals, clay, or stone in this area to strengthen the earth element.

If the Southwest is under-energized or lacking, a single man will find it difficult to find a good wife; and a married man will not get enough support and affection from his wife.

Start marketing your book even before it’s finished

Ideally, one should plan and implement a marketing campaign many months before the actual release of their book. Set the foundation for success early on, and then be consistent with ongoing marketing long after your book has been published.

Here are seven tips to do while your book is being edited or in production and you have a little extra time on your hands as others are working on the book.

Tip #1: Check all your social media profiles and update them. Enter information in the profile indicating that your book will be published soon and add a date if you know one, and a brief overview of what the book is about.

Tip #2: Start searching all of your target audience’s social media platforms and join groups, like pages, and subscribe. For example, you were writing a book about a dog, your target audience might be dog lovers. Take time to find out where dog lovers hang out, both physically and online. Maybe visit the actual places in your community where dog lovers go and build relationships with store owners and leaders of dog-related organizations.

On the Internet, start interacting with members of dog-related groups and just enjoy the conversation. In forums and groups, it’s best to spend several months in friendly interaction before suggesting a call to action, like buying your book. If members enjoy your comments in groups, they’ll be much more likely to buy a book from you at a later date.

Tip #3: Build your lists. Speed ​​up your efforts to add followers to your lists. Those lists can be friends and fans on Facebook, your email distribution list, and blog subscribers. Wherever you have lists, build them into larger numbers. Allocate a certain amount of time each day to list building activities to increase your connections.

Tip #4: Start asking about joint ventures with other people who have large lists. Leverage lists of synergistic people in your niche by suggesting a mutually beneficial cross-promotional partnership. Maybe they’ll promote your book launch to their lists if you include them on your blog, or if they have the opportunity to give your list a bonus when someone buys your book.

Tip #5: Write press releases and email and social media announcements to be prepared for the big launch day when it arrives. You can edit these drafts as the day draws near, but you’ll have these important promotional pieces in a ready state.

Tip #6: Create interview questions you’d love to answer on radio shows or blog interviews. Those who might interview you will appreciate that you make their jobs easier, and you get a chance to practice your answers so they sound smooth and natural.

Tip #7: Put information about your book release in the signature line of your emails, such as “Author of soon-to-be-released book titled (your book’s title).”

Remember that marketing should be part of your routine every week before and after your book comes out. Maintain a steady stream of exposure to your target market for the success of your book. Whether you traditionally publish or self-publish, you’ll be in charge of marketing your book, so start early and be persistent!

The best SEO software I’ve used so far

I have over 10 years of digital marketing experience and use all kinds of SEO software. SEO is a process of research, decision making, and implementation. SEO processes are keyword research, site audit, backlink audit, backlink research and you need to check keyword performance in search engine. There is no end to the SEO process, the ones mentioned above are the basic process. This article is about the best SEO software that I have used so far to perform all SEO tasks.

Google Keyword Planner is the only tool I use for keyword research. I believe that the AdWords app can only collect accurate data from the company’s own search engine. I do not blame other keyword research tools, but the data of how many people search on the Google search engine only Google can provide accurately. I know that today Keyword Planner only shows accurate search volume for accounts with an active paid campaign. My suggestion is to run some paid campaign and get accurate data as this will help both ways. There are no free keyword research tools, just paid tools you have on the market. Instead of paying just for keyword research, run AdWords and get the accurate data.

Semrush is my favorite SEO software when working with any SEO task as it is capable of doing all the tasks that SEO requires. Although it can do all the tasks, I suggest it mainly for SEO auditing. Basically, I do the audit at three levels. The first level is the site audit to find the general technical errors of the site. The second level is an individual page and its content audit to optimize for a keyword. The third level is the accessibility audit to check page load speed and user experience. I always use Semrush for site auditing as it perfectly covers my first and second level of audits. In the overall site audit, it checks over 200 checklists and classifies them into errors, warnings, and notes. This gives an idea that makes the most of the effects in SEO. The individual page audit is the most powerful tool to use as it collects our competitor’s data and suggests we optimize a page to target a keyword.

Lighthouse is a Chrome developer tool for SEO auditing. You can get it when you click inspect by right clicking on your page. My third level SEO audit can be done with this free tool. Check over 200 checklists in categories like Performance, Progressive Web App, Best Practices, Accessibility, and SEO. You will be surprised at the results it gives you even if it is free. The page speed check comes under Performance and checks how you have used colors on your website. Also, it provides a checklist to check manually. This will help people who are new to SEO as they can learn from it.

Backlink research and backlink auditing are very important SEO tasks. Although it can be easily done using Semrush, Ahref has more new data. I heard most SEO people recommend Ahref as it is a dedicated software for backlink research with fresh and accurate data.

Ranking tracking is a very important task to know how our target keywords rank in search engines. Google Webmaster Central and Analytics provide search analytics data, but it is not live or accurate data. Using paid software to track keyword rankings is the best idea. Paid software like Ahref and Semrush give you an accurate keyword position report with historical data. Semrush and Ahref will cost you a minimum of 100 USD per month on average if you are able to buy just one software for all tasks. I suggest Semrush as it has all the tools for complete SEO of a site.

There may be more advanced SEO software like Majestic for backlink research, but I decided to write which one I like and use the most. Finally, there is another software that I have used for keyword position tracking: Rank Tank. These are the best SEO programs I have used so far. I hope this article is useful for SEO beginners.

How to use mental foreplay to drive your wife crazy

Men usually feel a lot of sexual frustration in their relationship. This is why…


Every night he and his wife go to bed, he hopes and prays that she wants to have sex. He turns to her, but she rebuffs his advances. A pattern has been established.

Going to bed means you’re going to want sex. Going to bed means that sex is assumed. She knows that sex is a fact. She will only do it if she feels like it, but nothing has been done to make her feel like it. This is boring for her and frustrating for him. Worse yet…she continually reduces her interest in sex.


A big mistake men make is that they wait until they go to bed to start foreplay. That gets boring for women. She doesn’t want sex to be assumed. And what’s worse, it makes her feel objectified; she feels that she is perceived only as a body, not as a person.

This is what most men don’t understand… You can’t wait until you go to bed to start seducing your woman. Once in bed, it’s too late.

Instead, you should always be seducing her. The seduction continues all the time. this is done with “Mental Foreplay”. Throughout the day, you should use mental foreplay to keep her at least ‘warm’ for whatever may come later.

This concept of “mental foreplay” is based on three important truths:

  1. Women want foreplay
  2. Women’s sexuality is (almost) entirely mental
  3. Everything between you and your wife is sex.


You’ve heard this before. It has been said countless times. All men know it, but very few men do it. Women complain that their man goes straight into intercourse without even warming her up.

But here’s the key takeaway from this article, if you get nothing else, get this: don’t wait until you go to bed to start playing! I’ll give you some ideas on how to do this in a minute.


It’s been said… For men, sex is sex, but for women, sex is everything else. There is a lot of truth in that. For a woman, sex should include much more than just intercourse. For her, it’s very mental and emotional. Consider the fact that men download porn while women read 400-page romance novels.

This does not mean that women are not horny. They are horny. More precisely, they are very sexual. More than men, and much more than most men can understand. Sexuality for a woman is of vital importance.

Of course, we are considering the mentally and emotionally healthy woman (which you should limit yourself to). Some women with very low self-esteem or emotional trauma will not respond in healthy ways, even though deep down they are truly sexual. It’s just that they will behave in ways that seem to defy logic.


When I teach this concept to couples, the women get it right away and the men scratch their heads. So if this seems like overkill, follow my logic below.

First, let’s define some terms here. Most people think of foreplay, followed by sex. But really, foreplay is sex. When people use the term sex, they are usually referring to intercourse. But intercourse is only one of many things included in sex.

Anything you and your wife do to each other while you’re naked in the bedroom is sex. But the fact is that you don’t really need to be naked, and you don’t have to be in the bedroom. You could be petting her while you two are at the movies. So really sex is anything you and she do to stimulate each other’s genitals.

On the other hand, you don’t have to be stimulating his genitals. You could be sitting with her in a restaurant and simply commanding her to have an instant orgasm on command (yes, it’s possible…stage hypnotists do this all the time). Orgasms are sex. So sex is basically anything that stimulates her sexually.

Of course, there are many things that can stimulate her sexually. You could be narrating a sexual fantasy to her and stimulating her sexually. So simply narrating a fantasy is sex.

You could be telling her how you are going to make madly passionate love to her when you drive her home. And she stimulates her sexually. So just mentally preparing her for sex is sex.

There are many ways to mentally prepare her for sex. You mentally prepare her for sex when you tell her that you think she’s beautiful. So by definition, that could be considered sex.

I could go on and on, but you get the point…basically everything is sex!


All of the things discussed above are done using “Mental Foreplay”. Inside the bedroom, foreplay is physical. Outside the bedroom it must be mental.

A woman once said, “If a man can make love to my mind, he can have me.” It is articulating the mental aspects of female sexuality.

This is what I refer to as mind sex. This goes back to my concept that everything is sex. Also, foreplay is sex, so it follows that “mental foreplay” is in fact “mental sex.”

Going back to the end, we see that mental sex begins with seduction.


At all times you should be seducing your woman in some way. It can be subtle, it can be obvious. But it must always be happening.

Women love to be seduced. They love how it feels. They feel beautiful and sexy. They feel wanted. They get to feel all the things that women love to feel. And it results in them wanting to celebrate being a sensual woman.

Even in an ongoing relationship, a woman wants to be seduced by her man. Always maintain an air of sensuality. When your woman thinks of you, she must think of being seduced.


You can even do this when the two of you are apart. A great way is to text him. They can be innocent messages with sexual innuendos or they can be blatantly sexual. Here is a generic example. It starts out innocent and turns into cheeky.

Let’s say you’ve been dating your woman for 3 months and you’ve been giving her pleasure beyond anything she’s ever known. They were together on Thursday night and will be together again on Saturday night. On Friday, while she’s at her work and you’re at work, you text her:

You: hello beautiful. You looked so beautiful to me last night.

Her: 🙂 You looked very sexy!

You: You felt so good in my arms, baby.

Her: It felt wonderful to be hugged by you, Baby.

You: I can’t wait to see you tomorrow, baby.

Her: I can’t wait to see you too! I haven’t decided what to wear yet!

You: I can’t wait to see what you’ve selected. You always look so beautiful to me.

Her: You always make me feel beautiful, Baby.

You: You always make me love you so much, baby.

Her: I love you too, Baby, very much. I’ve been thinking about you all day!

You: Have you been thinking about how much you want me to make love to you?

Her: Yes! You: Tell me how much you need me to make love to you.

Her: Honey, I need you to make passionate love to me so much!

This is so easy to do, and it’s fun. Imagine how much more fun work would be if both you and she received messages like this throughout the day. And imagine how great your date will be that night, especially if you keep up the mental foreplay ALL day and into the night.

This is powerful stuff. And I’ve only met a handful of men who do this kind of thing with their woman, so when you do, you’ll instantly distance yourself from all the other boring men in her life.

A seduced woman can become sexually aroused just as quickly as a man. In fact, even faster when she has been continually and properly seduced using Mental Foreplay.


  • Never force your woman to do anything sexual, instead bring out her sexuality in her.
  • Never pressure your woman to do something, instead always lead your woman mentally to want it.
  • Guide your mind and let your body beg to follow.
  • Make her hungry, and then when you feed her, satisfy her beyond what she knew she was capable of, leaving her even hungrier for the next time.

Don’t let your email lists go cold

Lots of bands and musicians do a great job of getting email addresses at a show, on tour, or even trading a free Mp3 for an email address.

But they let the list go cold by sending them just two emails a year.

One promoting your new album or tour and then another during Black Friday because you’re hoping to sell some merch.

A big problem musicians have when emailing their list is that they say “Oh, I don’t want to spam you or annoy you.”

But you have to remember a few things…

If someone gave you their email address, they are essentially giving you permission to contact you again because they want to hear from you. So you shouldn’t feel like you’re bothering them when you email them.

The second thing is that if you only send emails to your list to promote things, you’re basically like that friend we all have who never keeps in touch and only sends a message when they want something.

And that’s exactly what you’re doing when you come out of nowhere and try to sell your album by email.

This person could have been drunk at your show and doesn’t even remember how they got on your list in the first place!

So what you need to do is send weekly emails to people.

Take advantage of the fact that you are a musician in a band and you are living a life that most people will never experience.

They don’t know how to write songs, or what it’s like to tour or play a show in front of people. They really have no idea.

So what you can do is instead of just sending them promotional emails every week. You can send an email saying “hey we’re working on a new song, here’s a video of our rehearsal space”.

Or check out this crazy story from a show we played this month. You could even start a conversation with them and ask them about their favorite band. Try and connect with them!

It doesn’t have to be long, maybe 200-400 words, or you could even link to a video if you don’t like to write. But keep that connection with your fans so they expect to see your name in their inbox. It keeps them “warm”.

So when you want to promote an album or sell merch, they’ll be much more likely to open your email and buy from you because they like you.

Growing your fan base is all about building and maintaining relationships. When you have an email list, you can do it very easily with only about 20 minutes per week.

So if you haven’t emailed your list in the past few months, go ahead and send them some love today.

If you want to set up a way to build your fan base and sell your music with a predictable online system instead of spending years on tour.

Advantages of explanatory animation videos and the importance of hiring experts

A new age technique for educating people is to make good use of videos. It is also the easiest and most interesting way to deliver education. The idea of ​​using animated videos is becoming more and more popular. These videos come with a precise explanation and wonderfully serve the purpose of educating children and adults alike. These are so much fun that you will never get bored while watching these videos. The best part about them is that they finely encapsulate the details in a few minutes presentation.

These videos typically exemplify excellent video and audio quality and make a simple presentation of the more difficult pieces.

Creating explanatory animation videos: not an easy job

A good animation video maker is in high demand in both educational institutes and corporate houses. It is not child’s play to create this type of video. If the presentation is long and there is no sharp content, the purpose of making a video will never succeed. It is surely not an easy goal to achieve and therefore experience is highly valued in this regard. Many professionals divulge too many details but do not explain the most important information. That leaves the audience bored and frustrated.

Quality of good animation professionals

Skilled professionals have both creative fireworks and technical skills. The combination of these two qualities helps experts create compelling and informative videos. They use relevant images and easy-to-understand content to develop videos. Professionals also make sure that the videos are not long, as no one likes to watch a video for hours. Netizens prefer short and captivating videos to save energy and time as patience has become the rarest quality these days.

Wider application of animation videos

Explanatory videos are widely used both in the educational sector and in the corporate circuit. In this era where technology is the supreme power, this type of video has become an excellent model to educate people. These are interesting to watch and easily grab the attention of the audience. It is an innovative and effective way of articulating ideas, strategies and business plans. Marketing experts also use these videos to promote the products. It is audiovisual advertising in a different package and it has been immensely successful.

Such videos are widely used in the educational field. Funny images in animated videos interest children and facilitate the learning process. An image is more interesting than thousands of words. Most people are not interested in reading written content, but love to watch videos.


The success of these videos to fulfill the purposes depends a lot on how fun they are. Funny videos with superlative audiovisual quality become a big hit with the target audience. It is important to remember that explainer animation videos will help you attract the crowd only if they look professional. To that end, the importance of hiring an expert cannot be overemphasized. Only seasoned experts can make thought-provoking videos exploring their creativity. If you give them the task of making explainer videos, a perfectly finished project is a guarantee.

Marketing strategy and marketing planning

Marketing has evolved over the years from an environment focused on product and sales to one more concerned with customers for life; customer focus is more important than a quick sale.

A marketing strategy is a business direction to help guide a business when making decisions. The strategy is based on goals, a competitor and a review of the market and is set on time scales.

In fact, anyone can register a company at the registered office, open a bank account and even acquire customers. For a business to be successful, you need a marketing strategy that segments, targets and positions your product to a specific customer, at the right price and at the right time.


Consumers come in all different shapes and sizes. Segmentation allows a company to divide these buyers into different groups and control their characteristics so that they can better meet customer needs.

The most common segmentation is by gender, age and geographic region. Other segmentation variables may include;

– Socioeconomic: social class (A, B1, B2, etc.)

– psychographics: beliefs and values


After segmenting the entire market, the next step is to target your product or service to a key area. The alternative is mass marketing; a product promoted to all segments of the market.

An example of targeting can be found in the insurance industry. There are auto insurance providers for women only. The gender has been divided because women are statistically safer drivers, which is what insurance providers want.


The positioning of your product is very much in the mind of the consumer. It is the responsibility of the company to convey the segment and the target audience they want. For example, there are some car insurance companies that target women by positioning their product using catchy jingles and pink cars.

The marketing mix (7P’s)

Your marketing strategy will support your marketing mix (marketing plan). The marketing mix is ​​a plan to focus your business, set standards, and target specific markets.

The marketing mix consists of;

Product – What do you sell? Who do you sell it to?

Price – How much does it cost? Are there any discounts? Is your pricing strategy penetration or skimming?

Place – How does your product get to market? Through which channels do you sell?

Promotion – How do you communicate and sell your product?

People – Who is involved in the process? What do they say about you?

Process – What happens during the manufacturing/purchasing process?

Physical Evidence – Are buildings, brochures, or packaging (anything tangible) important? If so, what is your position regarding these?

A marketing strategy will differentiate your brand from the competition, while your marketing mix will allow you to focus your product on a specific market for a specific consumer.

Most companies think strategically but don’t put it in writing. This is a dangerous approach when your business starts to grow and you employ staff. Everyone has a vision of how a company should grow, but only the CEO or owner can guide the company and everyone else must follow his lead. A marketing strategy will guide the business in the short, medium and potentially long term as well.