For those who have had an AdWords account in the past for their own websites, the mention of a separate, more advanced account for those working as consultants might seem a bit strange. But it’s important to learn more about Google’s “My Client Center,” as it’s a critical part of the process required to take the AdWords Professional exam and become certified by Google.
My Customer Center is essentially the tool that Google provides to advanced AdWords users who currently manage more than one account at a time. It allows larger advertisers who run multiple accounts for their own business or who work as consultants for multiple companies to keep track of every AdWords account they have open from one simple interface.
It’s an ideal tool for marketers and search engine optimization specialists, as well as bid managers who only keep track of ad accounts. Think of it as a master schedule that compiles all the data from each of your AdWords accounts to speed up the review process for each account.
Within the My Client Center interface, you can do a number of things. You can view and work on multiple accounts, including other My Client Center accounts, directly through the interface provided to you. In addition, you can run reports for a single account or for all your accounts, in general, with the reporting function of My Client Center. You can assign a unique username to your account and quickly and easily create new AdWords accounts or link existing accounts through this interface.
Your regular AdWords interface will still work when you start a My Client Center account if you only need to access one account at a time, but with so many built-in features at your fingertips, it’s rare that you need to.
It’s important, even if you don’t currently need a My Client Center account, to understand what it’s for and how it works. You will be tested and you will need to have a working account when you try to get your Google AdWords certification. In addition, you will be allowed minimal leniency on questions related to this part of AdWords. The interface, how it works with each account, how you start a new account, and how you can communicate with clients or profiles through it are all important things you’ll need to know.
For anyone who has multiple AdWords accounts or has thought about starting a career in AdWords consulting, it’s critical that you start your My Client Center profile right away. You’ll need to become familiar with the functions, how to use them, and what you’ll be asked to do when you want to perform a specific function now instead of trying to figure it out later when a customer’s livelihood depends on it, and converting your own livelihood.