Book Review: “The Millionaire Messenger” by Brendon Burchard
Brendon Burchard’s “The Millionaire Messenger” is a great read. It addresses the complex question of how, in the information age, everyday entrepreneurs can join the ranks of recognized experts and earn a living by sharing their expertise with the world. The book builds three central arguments.
The first is that your life story, your experience and your message, the things you know or have learned from the experience, have greater importance and market value than many might imagine.
The second is that each of us is here to make a difference in the world and the best way to do that is to share with the world what we know and have learned about the world.
The third is that you can get paid to share your knowledge and can actually earn a very lucrative living by helping others succeed.
The reality is that the bear is an information-based society. People pay for information all day, every day. It is also well known that people don’t do business with companies, they do business with people they know and trust. With the availability of the internet and social media, it is easier than ever to build an audience and develop a community of loyal followers who will listen to your advice and buy your recommended products and services.
Brendon develops the “expert” lifestyle as one with these characteristics:
Your work is entirely based on your passion and knowledge.
Your work activity is focused on relating and creating
Work anywhere and anytime (from now on)
You work with whoever you want
Your promotions are based on your promotions
Your salary is equal to the value you deliver, not the hours you work
You don’t need a great team
The tools for success are simple and inexpensive.
Financial income can beat other industries
The trick to surviving as an expert is to give, give, give, and then give a little more. All experts (those who endure) freely give of themselves and their information. Brendon observes, “that if people spent so much time worrying about how to make a difference and how they can make money, they would soon find themselves rich beyond belief.”
In The Millionaire Messenger, a Guru is defined as “One who spreads light and wisdom.”
To become an expert or advice guru, Brendon clarifies the following steps:
• Claim and dominate your topic
• Choose your audience
• Discover your audience’s problems
• Define your story
• Create solutions
Also, paint a road to riches chart that contains the following pillars of activity “
And finally it describes the key steps to financial success as:
• Create a low-priced information product.
• Create a low-priced subscription program
• Create a mid-level information product.
• Create a high-level multi-day seminar
• Create a high-priced training program.
So there you have it. The messenger mindset incorporates the following principles:
My life experiences, my message and my voice are valuable
If I don’t know or don’t have it, I’ll go find it or learn
I won’t let my small business make me mean
First student, second teacher, servant always
Dominion is a way of life
The Millionaire Messenger is a book that can guide you to becoming a recognized expert in your field and financially successful. All in all, a great book and a lot to think about.