Keeping up with the demands of technology is not an easy task. We are in 2015 and a lot of predictions are expected about where the technology is going this year. So what trends should you worry about, and what are just predictions that might never happen? After all, money is tight and you need to spend money where it will produce the most benefit for your business.
We analyzed three major announcements produced at the end of last year and summarized the findings for you. They are from Accenture and Gartner (references at the bottom of this article). When looking at the three learned pronouncements, there are a lot of common ground: digitization, personalized experiences, Internet of things, platform companies, big data, and workforce shifting to cope with the new IT environment.
Prepare for the fully digitized world
The buzzword for 2015 is sure to be SMAC: social, mobile, analytics and cloud. These are the four areas that will need your full attention as we move into 2015 and plan for the years to come.
A quick glance at malls, cafes and restaurants will show you thousands of people glued to tablets and cell phones. People are even starting to wear new technology on their wrists, like smart watches and fitness bands. Google’s glasses did not initially take off, but they will return in some format. People communicate, post, email, and shop through smaller mobile screens. An envious look at the big four: Google, Amazon, Facebook, and Twitter quickly shows that mobile computing, shopping, and social media are prevalent and profitable. Oh, those beautiful “P” words!
The rise of mobile computing means that people want to have their things at their fingertips. Unfortunately, that, whether it’s a movie, a photo, or a song, means large files. Fortunately, cloud computing is becoming sophisticated enough to handle these large files and deliver them where people need their data.
Gartner believes that the combination of mobile and cloud computing will lead to intelligent applications that can use storage efficiently, reducing bandwidth demands and allowing simultaneous use on multiple devices. They believe that computing will need to move away from static models to take advantage of the rich APIs that cloud computing provides.
The consequence of much more activity is that much more data is being produced. Called Big Data, this mass and is a great mass of data is what many CIOs are struggling to understand in hopes of gaining a marketing advantage over their rivals.
Internet of me
Accenture has coined the phrase “Internet of me” to explain that now everyone is looking for a personal experience online. Social media and shopping are changing and people are now demanding the same personal interaction that they used to enjoy at the mall or coffee shop with their friends. The company that can individually personalize a person’s interaction with them will earn that customer’s loyalty and money.
Gartner noted that there will be an increase in wearable technology, as well as a saturation of mobile technology. Computing will be everywhere very soon. They suggested that instead of focusing on the technology being used, companies should focus on the user experience. On this they agree with Accenture: how the customer personally interacts with a company is much more important than the device they use. Gartner notes that along with this new personalized experience, there will be a need to enhance context-aware security.
Get on a platform or better yet build the platform
Accenture advocates a platform strategy as the future of commerce. The likes of Amazon started it with Amazon Market Place, Apple with iTunes, and Etsy with its marketplace. Now other well-known front-line companies are doing the same.
The rise of social, mobile and cloud technology is driving this business strategy and SMAC’s quarter, analytics is finding markets, testing products, and rewarding customers. The cloud encourages easy content production and availability to potential customers around the world. Social media connects these people, and mobile technology makes everything viable, engaging, and fast to create, market, and execute a sale.
Gartner calls it Web-Scale IT and believes that more companies will start thinking and operating like Amazon, Google and Facebook. They believe this will start with the merger of Development and Operations (called DevOps) and will begin the move towards large-scale web-based operations.
Everything is coming together now
Internet of Things (IoT): a large number of objects connected via the Internet with a unique identifier that allows them to communicate with each other without human interference is growing. Gartner believes this will be critical to product sales and operational processes, and businesses should focus on this technology and that IoT is the driving force behind the digital economy.
Growth of the digital ecosystem
Gartner believes that the digital economy is made up of digital businesses that blend physical worlds with our digital world and that this will eventually change the way companies work and interact with their customers, suppliers, and developers.
In 2014, Accenture wanted companies to use technology as an engine for growth. In 2015, they urge companies to go digital by leveraging their customers, suppliers, data sources and alliance partners digitally. For the brave there is also the option to include things in this digital ecosystem. They believe that future industry power brokers will stand at the center of a digital ecosystem in the same way that Google is the power behind internet marketing and Amazon at the center of internet shopping. Their belief is that these new exponentially growing power brokers will be able to create markets rather than having to find and develop existing markets.
Stop drowning in data
The Internet of Things and the rapid adoption of mobile technology, social media, and cloud computing mean that there is an incredible amount of information being sent to any organization. Any interaction, be it research, social, entertainment or shopping, leaves a digital trail. Smart marketers have always known that this data can provide information that can be used to identify markets and buy signals. Unfortunately, this data has now been coined as Big Data and companies are now drowning in data and information. Fortunately, other companies are emerging with analytical tools and software intelligence systems to delve into this Big Data and extract the required information.
Accenture believes that taming this data by using the correct analytical methods will enable a company to make innovative decisions throughout the company. Gartner says that rather than Big Data being important, it is the questions that are asked of the data and the answers produced that should be the focus of the CIO and the company’s strategists.
Smart machines that react to people
Gartner believes that once companies conquer Big Data analytics and the personal interface, this will open the way to intelligent machines that will interact with humans, learn what is needed, and react accordingly. Some may see this as a nightmare, others a logical step forward. Whatever your point of view, the company that leads the way will be as innovative as Google, Amazon and Facebook combined.
Take a closer look at your current IT workforce
Accenture believes that very soon all CIOs will go digital and that humans and smart technology will need to collaborate and find a way to work together.
Gartner surveyed 2,800 CIOs from 84 countries, showing that most were aware of what it took to be successful in this happy new world, and 75% mentioned the need to change their style of business. leadership. There is definitely an increase in the role of a DIO (Digital Information Officer) and many more CIOs report directly to the CEO (Director of Operations), showing an increase in the prominence of IT within a company.
Gartner highlights two potential problem areas: lack of portfolio management capacity and ineffective risk management. The ability to manage projects and activities across a wide range of platforms and processes will become more important as the digital world evolves. Changes always bring risk and the correct management and mitigation of this risk will be key to profitability and growth.
Other trend forecasters have cited the need for internet marketing functions to merge with digital marketing functions, leading to a better customer experience and winning more profitable potential markets.
Other interesting trends
Gartner believes that the rise of cheaper 3D printing will lead to major changes in some fields, such as medical and some manufacturing, changing the way they produce their products.
Lastly, Gartner believes that security will obviously remain important, but the rapid emergence of a fully digital experience means it shouldn’t impede progress. This means that 100% will no longer be possible, leading to the emergence of more sophisticated risk assessment and mitigation systems.
There could be trouble ahead
The sheer scale and rapidity of the changes forecast for 2015, combined with the complexity of micromanaging personalized experiences, means that many small and midsize businesses are outsourcing their CIO functions to specialized companies that know how to deal with these factors. Larger companies with higher budgets are also looking for experienced assistance. There are a lot of job postings for digital jobs and DIOs are being searched.
Data analysts and security specialists are emerging, as well as companies that can make sense of Big Data and guide companies through this maze. Finally, cybersecurity is changing as the technological framework that guides products to consumers changes. Security has always been important to CIOs and many are now looking for consultants who can guide them through this new maze of change. Biz Guru is one of those companies that is aware of the 2015 IT trends and can help and guide you, as well as managing their social networks. media and marketing and professional writing requirements.