Online shopping is becoming more popular nowadays along with seemingly endless technological innovations. Online shopping business success is based on several factors, although there is no single recipe for becoming a successful online retailer. Online shopping has a significant contribution to highly diversified and rapidly changing fashion trends. If verifying a diamond has 4 C’s (clarity, carat, color, and cut), online shopping has 5 C’s as below.
convenient shopping- Convenience is the most prominent keyword when talking about the benefits of online shopping. Don’t worry about walking in and out of an actual store only to find out that your most dreaded pair of jeans is still out of stock. Don’t waste time standing in line just to pay for a single accessory you’ve been waiting to hit the store. If you were from the other side of the world, you can still enjoy the same fashion trends that people on the other side enjoy because you can simply order online and have the latest designer handbag delivered to your door.
Comparing products and brands – Various products from competing brands can be easily compared with each other while sitting in front of your monitor, laptop or tablet. Everything is posted online and virtual shoppers can easily check the similarities and differences between the products and brands they choose.
Cost effective and affordable products available – Since there are many products competing for a customer, prices tend to go down following the law of supply and demand. If there are more supplies than are demanded, prices drop, making products more affordable and profitable for online shoppers.
Customer service and after-sales assistance- It may be surprising, but most of the online shoppers today are affected by the reliability of the after-sales service of the online stores. This is seen a lot among online stores that sell gadgets and other products that may need technical support in the future. Customer service reliability is also measured in terms of providing a good “return policy” in case the purchased product arrives in faulty condition.
Courier factor or delivery time – Going online means going global as you target a larger market. To become an effective online store or retailer, the courier factor or delivery time is quite an important factor. No consumer would want to receive their Christmas decorations on New Year’s Eve. Lead time is also a critical factor for the fashion industry, as fashion trends move easily through time.