Personally, I have three separate profiles on Twitter.com and will have a few more shortly. Why would I have more than one profile on this popular social networking site? Because marketing is a numbers game.
The larger the number of people in your audience, the better. Let me give you a hypothetical example. Let’s say you’re marketing a product that has a conversion rate of around one percent, so for every 100 people you show it to, one person buys it (this is pretty low, I know. But for the sake of easy numbers, be patient me). So if you market to 100 people a month, logic tells you that you will make one sale a month. That is twelve sales a year.
But what if you increase your audience by a factor of 100? If you can reach 10,000 people a month, then all of a sudden you are making 100 sales a month – that’s 1200 sales a year! (big difference huh?)
So let’s look at this idea from Twitter’s perspective. If you can get a following of, say, 1000 people on Twitter, you will sell 10 items per month based on those numbers. But what if you built TEN profiles like that? You now have 10,000 total followers and again, you are making 1,200 sales a year.
Not only does this make sense, but you can also set up different profiles to market different items, opening up multiple streams of income. More ways to profit X a bigger audience = more profit overall! That’s my favorite math class!