The importance of graphic design cannot be stressed enough when it comes to building a brand and displaying skills. Branding and design go hand in hand, but before working on a new project, it is essential to understand the basic principles of graphic design.
Web designers have this unique opportunity to make a lasting first impression when working with clients, so they must use all their experience and knowledge when applying design elements to different projects like ads, banners, social media graphics, videos, as well as also web and application user interface, among others. Designers don’t need to stick to all the rules but have fun while doing the work.
In fact, they should use their creativity and think outside the box to avoid creating an ordinary or boring design structure. However, those who are new to web design should be aware of the prescribed lines. Therefore, it is important to understand the fundamentals of graphic design in order to create remarkable graphics.
Balance
Balance provides structure and stability to a design. For a better understanding, designers should imagine that the design elements have a weight in each of them. The design is made up of elements such as images, shapes and text boxes, so it is essential to know the visual weight that each element has. The elements do not necessarily have to be evenly distributed or equal in size. Symmetrical and asymmetrical are the two types of balance. Symmetrical balance is the even distribution of weight on both sides of the design, while asymmetrical balance uses color, contrast, and scale to maintain flow.
Proximity
The principle of proximity implies forming a relationship between similar elements. You don’t need to group them, but visually connect them in terms of color, font, and size, to name a few.
Alignment
Proper alignment in web design can create a perfect visual connection with design elements to make them more visually appealing. The blocks of texts, images and shapes are ordered since the elements that are arranged in a disorderly way are eliminated.
visual hierarchy
Visual hierarchy is the way elements or messages are presented and organized according to their importance in a design. This can be done in a number of ways, such as using fonts that are thicker or larger to emphasize the title; position the key message above other design elements; o Give larger, more colorful, and more detailed images more attention than smaller or less relevant images.
Repetition
The principle of repetition is basic particularly in terms of branding. When elements like logo and color are consistently repeated, it creates flow and strengthens the design, making it easy for viewers to recognize and remember the brand.
Contrast
Contrast is the principle of organizing opposing design elements. Some contrasting elements are small vs. wide, dark vs. light and contemporary vs. old, among others. Contrast grabs viewers’ attention and allows them to focus on the most important elements.