Many restaurant chains like Dominos, KFC and McDonalds have adapted to this new trend of ordering food and have been pushing it aggressively. Even local restaurants are rushing to adapt to this latest trend of serving online, and why not? There are so many benefits to having an eCommerce restaurant. We can discuss some of the advantages, so you can make a quick decision to move to this modern way of serving online orders.
The convenience factor
People have already shown their penchant for the convenience of online shopping, this has now even extended to ordering food. Everyone wants to order food with as little hassle as possible, and online food ordering is so convenient that all the visitor has to do is visit your website and an order can be placed with just a click of the button. a button.
Furthermore, online ordering can also help increase sales by taking advantage of impulse orders. The senior vice president of marketing for Jubilant FoodWorks has said that “sheer convenience is driving the number of online orders.”
Expansion of the customer base with the least investment.
There is nothing better than a pickup/delivery order in the restaurant industry. The food is sold at the same price, plus you can even add a delivery charge, and you don’t need to spend your time, resources, and staff waiting for them, serving them, or cleaning up after them. Also, in case the restaurant is busy, there is no need to turn customers away or ask them to wait. With minimalist investing, you can expand your customer base without making a huge investment. According to a leading consulting company, “ordering online can reduce costs by up to 40-50%”
Increase in the number of online orders
In general, when ordering food online, customers tend to order more. In the comfort of their homes, they can’t resist certain foods. Additionally, many accompaniments are suggested while a customer is in the ordering process, thus further enticing the customer.
Build a customer base
Once the customer places an order, their information is saved in the database. This information can later be used to promote any festival offers and schemes.
Instant customer feedback
Once the customer base has been established, the customer, during the ordering process, will also gladly fill out the feedback form. This allows restaurants to address their shortcomings in any particular area.