How to grow your email list with a contest

You should create a prospect and customer email list. You constantly need to add new prospects to fill your sales funnel, and once someone buys a product from you, that person is more likely to buy something from you again in the future.

A great way to expand your email list is to run an online contest. Contests not only allow you to create something useful and beneficial to your audience on a particular topic, but they also create more engagement, usually on a daily basis, with your target market.

You can create a contest or competition where everyone must submit their email address to enter.

Who is your target audience?

If you don’t know who your target audience is, you can’t do anything from creating content to developing products to running a contest. Knowing your target audience lets you know when, what, why, where and how you will move forward. Everything you do has to do with your audience and the kind of value you can offer them.

The objectives of your contest

One goal, in this case, is obviously to grow your email list. But do you want to promote a specific product on the list you create? Do you want to launch a new product and make sales? Know your contest goals to make sure you’re doing what needs to be done to reach that goal.

The right tools for your contest

There are many tools that you can use for contests. Each social platform has its own approved contest software. If you want to run a contest on Instagram and Facebook, check out ShortStack.

Market your contest

Don’t run a contest without adding the marketing element as well. Think of it as you would any product you want to launch. You will want to run some ads online and share them widely on all social media platforms. Social networks like Facebook and Twitter are absolutely perfect for promoting your contests and getting subscriptions.

Tracing

When the contest is over, follow up with everyone. Announce the winner and interview them. Also interview the first three entries. Send emails that you have planned in advance to everyone who participated and everyone who signed up during the contest.

Running a contest to grow your list is a great way to achieve your list growth goals. Treat the contest as you would another product so that you promote it, launch it, test it and improve it for the next time.

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