Celebrity branding: capitalizing on a star’s popularity

One of the most viewed ads today is called celebrity branding. We see popular and talented artists endorsing different products on television shows, shows, special events, and commercials. Branded clothing, perfumes, makeup, sports equipment and the like are gaining ground in the market. All these items bear the characteristic names of movie stars, models, actors and actresses like Jennifer Lopez and others.

Customers have the flexibility to adapt to the products that are offered in the market, especially if it is new. Furthermore, if they discover that the products are represented and endorsed by famous personalities, they are eager and excited to purchase them for personal use or as gifts. Through more studies and research by brand specialists, they assign the main personalities that can represent a specific product based on different aspects such as their personality, occupation, physical attributes or even their ability to effectively deliver to consumers the real essence of the product. solidarity product or project. Miss India Aishwarya Rai crowned Miss World possesses impressive and expressive eyes and indeed campaigned for a major eye donation event. The voice-over advertising method attracts celebrities with different voices that captivate and attract more customers. Advertising is always full of creative ideas and strategies that really work.

Right now, almost 20% of advertisers use the celebrity endorsed promotional method. Once a famous personality signs a contract with advertisers, many products and brands will definitely be pushed into the market. Product sponsors are adept at projecting the image of the product and company to buyer viewers. Different products with a single popular sponsor can even effectively switch from one personality to another just so that the meaning and function of a specific product can be related to interested consumers. Many have done this like David Beckham in backing Gillette and Passion.

Another method of celebrity advertising is through the use of celebrity logos or graphic images that can fully represent a known figure such as actors, models, and more. Even simple initials like the logo for Jennifer Lopez’s fashion brand, JLO. The JLO product brand allows different Jennifer Lopez-related products to be branded and highly appreciated due to Jennifer’s stardom. His popularity, as well as his talent, is enough to attract a large crowd of consumers even in his absence. Any product that is represented by logos, initials, and superstar designs will serve the advertising purpose in some way.

The big names in the business industry really set a budget for the celebrity branding method in advertising their products and services. Nothing can offset the burden of customers who will be magnetized by superstars. Popular and credible personalities can create business moguls from a single product. One of the successful ad agencies that created an exclusive ad company that focused on celebrity endorsements is Davie Brown Entertainment. They exquisitely screened celebrities to represent their products and designed advertisements that would relate to the chosen sponsor. Their rigid strategy is proof that they are selective and meticulous when it comes to customer satisfaction. Customer satisfaction explains business success.

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