Brad Weinman’s Attraction Marketing Plan Review

I just finished reading the “Attraction Marketing Plan”, and I think this is an excellent piece to go with “Magnetic Sponsoring”.

What’s great about this piece is Brad’s story. Before joining a network marketing company, he was basically an introverted artist. This spoke to me since I myself am an introvert. The way he was able to build his organization gives other introverts hope that we can all achieve what he could.

Brad explains step by step how to create an attraction marketing campaign. Although it is the same thing you can hear (Position yourself as an expert, you need to sell yourself …), what is unique is that it emphasizes writing a bio page about yourself to sell yourself. It does not say that you write about the car you drive or that you have a dog with bad breath. Brad says write about how you will add value to your potential customer.

If you’re going to mention that you drive a junk, you’d better explain why and how that little piece of information is helpful to the prospect. Find your “brand” and market it to the world. In other words, promote your product FIRST before your product or business opportunity.

Brad also teaches you the basics of writing texts, lead capture pages, and the importance of building your list. As all network marketers know, the list is your greatest asset. Brad emphasizes that this list is not bought or “harvested” – you grow it. And the only way to keep people on your list is to build a relationship and keep adding value.

I highly recommend this book to anyone serious in the networking business. What I mean is that I would recommend it to someone who is frustrated with their business BUT wants their business to work. I wouldn’t give this to any tire kicker or anyone with a “ME” attitude. This e-book is about how it will benefit your potential customer, not how it will benefit you. If you are looking for an overview of how to set up a campaign, this is your book. Although this book is largely detailed, if you want to get into the details of creating Google AdWords campaigns or building sites and all that, go with some of the affiliates that Brad suggests.

Brad gives you enough “to be dangerous.”

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