Twitter: 5 main uses

One of the fastest growing social networking services on the Internet must have some use for business!

Thus, declared a seasoned businessman. So why would an Internet “newbie” who is one of a growing number of entrepreneurs and business executives looking for ways to take advantage of these Internet networking services want to use it?

Twitter, made up of a large number of self-organized networks of communities and friends, is a free microblogging service that allows members to send and read other people’s updates called “tweets.” Tweets are text-based posts up to 140 characters in length that are sent to a member’s “followers.” These can be received by going to the Twitter site, as well as affiliated websites, via the cell phone’s SMS service and also some external applications such as tweetdeck and twhirl.

I personally use tweet deck right now.

The concept of the service is easy enough to understand, but the implications of how it can be used for business can be surprising. Here are some of the ways it can be used: My top 5 ways to Twitter, for business.

1. Twitter can help direct people’s attention to your company, product or service

It can work as a free and personalized ad service and it works better the bigger your following is. The key here is to get people to follow you. You can do something like add your Twitter feeds to other social media profiles and take advantage of these groups to reach a larger audience. Don’t just promote your schedules and be consistently courteous, professional and interesting as well.

Starbucks, for example, posts new deals to its Twitter followers. The same is true of Dell, and many others in the growing bandwagon of companies taking advantage of the service. Dell is rumored to generate over $1 million dollars in sales from his tweets!

2. Twitter works well as an opinion poll

Want feedback on a new idea, product, or service? Do you want to know what people think about a competitor’s product in the market? This will be a good source of free and quick feedback from your potential market.

This works well for Popeyes Chicken, a quick-service restaurant that uses its Twitter account not only to update followers on current sales and discounts, but also to respond to customer feedback. They do it in such a courteous and customer friendly way that their followers don’t care and really like to be heard.

3. Twitter can be used to improve customer service

Why not? It may make it easier for you to reach your customers, while also providing a friendlier (less formal) and easier avenue for them to contact you.

Comcast, a leading provider of digital broadband cable services, uses an easy-to-use Twitter support that goes as far as displaying a photo instead of the company logo to make customers feel like they’re talking to a real person.

4. Twitter works great for posting company updates, industry news, and hosting meetings

News headlines and updates posted on a company’s website may be broadcast to the company’s Twitter followers. Ford’s Twitter account, which currently has more than 6,000 followers worldwide, is doing just that.

Twitter also doubles as a handy group sending tool for spreading meeting announcements. Just make sure you send it to the correct group; otherwise, they could also appear undesirable. One way to do this is through hashtags.

5. Twitter can connect you with mentors and business partners

If you find and follow the right people, it can become a rich learning environment and a source of ideas that you could use.

This will allow you to network with like-minded people with whom you can collaborate, or at least observe to gather information and ideas. You can follow a consultant, for example, who tweets regular updates on the progress of tasks performed, as well as problems found on a particular project.

Simple tool, free service, great idea!

Twitter applications as a communication tool are as many as your imagination can imagine. Just keep in mind that with the absence of regulation, you are also subject to abuse. Therefore, using it for classified company or business information is incorrect. Still, it’s clear that there are ways to use it beneficially, just to “listen” at the very least.

Becoming a Flirty Goddess

Flirting comes naturally to women. But then it takes some courage and some charm for a woman to become the ultimate goddess of flirting. Being a flirtatious goddess doesn’t mean you get laid or anything like that. It just means you’re a charming and buzz-worthy femme fatale.

There are some women who feel that they don’t know how to flirt. They think they were not born with the flirting gene. But this is something we should not think about. All women have the natural intuition to flirt. It’s just a matter of developing it!

Women who think they have no flirting skills should not give up hope. They just need practice! Practice makes perfect. This is something we often hear. This can be true for those who need to practice flirting. No woman is born without the flirtatious bone. There may be certain reasons why you doubt your flirting abilities. I feel we don’t need to list or enumerate those done things but to conquer them. There are many women who are afraid to flirt or expose themselves. They become shy or develop some kind of fear.

For those who are having trouble with their flirting skills, they should not let their shyness or fear take control of their lives. You should not let these things stop you from experiencing new and exciting things! Overcoming shyness and fear is easy. It takes some effort on the part of the shy girl so that she can transform into a fantastic and fabulous femme fatale. She must learn to let go and develop self-confidence. By developing these things, she allows herself to feel safe. She will be confident to use her beauty, brains and charm in her flirting adventure. By ascending to the flirting experience, she can slowly become a flirting goddess!

Dahon Espresso Folding Bike Reviewed

With the ‘Espresso’ what you see is what you get and you get what you pay for. This folding bike does the job it’s supposed to. Just as you wouldn’t expect a scooter to become a speedy Japanese street bike overnight, don’t expect too much and it might meet and even exceed your expectations.


This folding bike is good value for money. It’s a relatively inexpensive full-size binder whose frame folds in half quickly and easily with the added bonus of removable hanging handlebars and folding foot pedals. The folded version fits conveniently in the trunk of your car, doing so eliminates a bike rack, but features a sturdy frame with a wide, ergonomic seat. A top-of-the-line folding mechanism is nice to have on a standard full-size folding bike compared to many of what I call the circus folding bikes on the market with their tiny wheels more suited to big clowns than serious commuters. This bike is surprisingly fast and the brakes are very effective providing responsive stopping power.


This is an effective yet inexpensive folding bike that contains ‘stock’ rather than ‘custom’ parts; keep that in mind and remember how little you paid for it and you will be satisfied. The main complaints from users are:

1) a cyclist describes the gear shifting system as ‘iffy’ due to its tendency to skip gears and shift unexpectedly; clearly the 21 gears and the mechanism as a whole could be of higher quality. 2) ‘lower end’ tires could be softer and more responsive and it’s not uncommon for owners to replace ‘standard’ versions with better quality ones; It’s no surprise then that users have described the ride as “shaky” and “bouncy.” 3) The frame, while not offering the most stable ride, is stoutly built, and while the new frame sizes make up for the short 35-pound seatposts, it’s still a heavy bike.

Minor irritants are: poor seat composition (separates from the saddle base), cheap pedals, a sticking handlebar release lever, a quickly deteriorating bike mount (to hold the bike in the folded position), and a flimsy chain rail cover (seemingly minor but essential for protecting work pants).


Yes, don’t expect a premium folding bike at low prices and you won’t be disappointed. This bike offers a quick and neat fold, standard bike ride in a compact package, and a low sticker price. The Dahon Espres does the job and then some.

How To Make Money Blogging: Find A Trendy Niche To Make Easy Money

Making money blogging is seen as an alternative to the conventional online business model. This particular business model became popular after Matt Mullenweg shared WordPress, the free blogging script.

The big question is how to make money blogging. Internet gurus have tried to find out the answer to this question. They, who have already been successful, share the blue print of their success stories.

To make money from a blog, you really have to understand that it is not about black magic or anything like that; It takes time and effort to achieve that goal. The most important point of this whole idea is keyword research.

You need to master keyword research before moving on to the other process like blogging, writing blog posts, monetizing the blog, and marketing your blog. If you master this concept, you can easily spot a good keyword that has at least 10,000 searches per month and less than 200,000 competitions. This type of keyword is generally called a niche keyword. The niche keyword will allow you to target a specific niche market.

To get you started, I’ll share two proven ways you can use to find an attractive niche.

First, you need to use the Google search box and the AdWords keyword tool. Insert the keyword you want to use; don’t forget to use the quotes. The Google search box will provide the result of the keyword competition level. On the other hand, AdWords keyword tools will provide the search volume. From those statistics, you should be able to locate an attractive niche that meets the criteria mentioned above.

The second way is to find niches the other way around. This method is a combination between blogging and affiliate marketing. The main idea of ​​this method is to find the affiliate product first and create a blog to promote this particular product.

After choosing the product, you should apply the same keyword research strategy to maximize the performance of your keywords. As described above, the keyword research strategy will lead you to find the right niche keyword related to your affiliate product.

How to Encourage Better Behavior in Your Toddler

Behavior problems are common in children. This is because they do not yet have a clear idea of ​​what is right and what is wrong and are not yet sure how to express their needs and desires. The key is to recognize these “misbehaviors” early so that you can properly guide your toddler and help him improve the way he copes with situations. A good tip is to keep a to-do list to keep things more focused and more manageable.

Encourage better behavior in your toddler with these 5 easy steps:

Implement simple and concrete rules

Children know that rules are important and must be followed, but if your family has 20+ rules that are a mess, both you and your child will get confused at some point. Reduce the rules to what is important. Keep each rule simple and easy to understand and it is important to make sure that your child understands the consequence of each rule.

Do not make waiting times

Thousands of parents try to teach discipline and correct their children’s behavior through the classic “punishment”: time out. But more and more parents are finding that timeouts don’t work or lead to better behavior.

Young children are too young to understand the concept anyway. You won’t be able to “reflect” on what you did wrong by standing in the corner of a room. Small strong-willed children will also back down, and you will not be able to achieve anything. Don’t focus on punishment, focus on training.

Avoid saying “no” as much as possible

Children will have endless demands, questions and requests throughout the day and our answer to most of them is “no”. While saying no can’t be completely avoided, try to do it as much as possible. Find opportunities to say yes, and if you must say no, do so by redirecting to a more positive option.

Shift your energy around your child

Children will feel better and are likely to get positive vibes when they see you happy and smiling. If you feel otherwise, don’t act in front of your children. Always be the example that your children love to follow.

Find the source of bad behavior

Many times, bad behavior stems from a deeper problem and the sooner you find the cause, the sooner you can correct it. If her son keeps dropping her toys on her desk, it probably means she needs to spend more time playing with him.

Follow these tips to encourage better behavior in your toddler.

Are coffee and tea good for us? Yes! (First in a Series)

You’ll be pleased to know that many of the foods and beverages you love aren’t just “okay” as an occasional indulgence, they’re good for you! Let’s start with coffee and tea… and I invite you to read my articles related to wine, beer and chocolate.

Coffee is made from the roasted and ground seeds of various tropical trees or shrubs of the genus Coffea.

An Arab legend tells of a goatherd who made a drink from berries that grew on strange bushes, and after drinking it he experienced extraordinary lucidity and alertness. The bushes are said to have been planted by the descendants of the Queen of Sheba, who came from Ethiopia, where Coffea arabica originates.

To date, nearly 20,000 scientific studies have been conducted on coffee or caffeine. Here, in a nutshell, are the results: Drinking coffee in moderation is not only not a health threat, it can actually be a blessing. It is harmless even during pregnancy and children are no more sensitive to caffeine than adults.

The average American consumes about 200 milligrams of caffeine a day, roughly the equivalent of two cups of coffee (a figure that, of course, includes non-drinkers). “Moderate” consumption is generally defined as 300 mg daily: two to five cups of coffee or four to eight cups of hot tea, depending on the size of the cup.

What has more caffeine, coffee or tea? It depends. Pound for pound, the tea has more. But because less tea is required to make a cup of tea, a cup of coffee typically has about twice as much caffeine. There are also significant variations in the variety of coffee or tea and the preparation method used. Dark roasted coffees may contain less caffeine than lighter roasted beans; Arabica beans tend to be less caffeinated and milder in flavor than robusta.

“Decaffeinated” coffee and tea contain about 5 mg per cup.

Caffeine is a central nervous system stimulant. While people vary in their sensitivity to caffeine, some generalizations apply. Caffeine can increase the speed of rapid information processing, alertness, energy, stamina, motivation, and concentration. All of this has major implications, especially for night shift workers and drivers, as well as anyone who wants to stay productive at work after lunch. This alertness-enhancing effect may also relieve discomfort associated with the common cold. (Now, that’s good news for those of us who prefer coffee but feel compelled to switch to an herbal tea when we start feeling a sore throat or stuffy nose!)

Caffeine relieves headaches by constricting blood vessels in the brain, which in turn reduces cranial pressure. So it’s no surprise that it’s an active ingredient in headache pain relievers.

Some studies have linked caffeine consumption with decreased levels of depression and anxiety.

Caffeine has long been known to help asthmatics, many of whom have found that regular coffee consumption has a moderating effect on attacks. That’s no surprise either, thanks to the ingredient theophylline, a prescription medication for the symptomatic relief of bronchial asthma.

Higher caffeine intake is associated with a significantly lower incidence of Parkinson’s disease. That’s because caffeine consumption reduces the amount of dopamine depletion, one of the hallmarks of Parkinson’s.

Last but not least, caffeine stimulates the metabolism.

Aside from the caffeine, coffee has a complex chemical makeup. A characteristic of many plants is the abundance of compounds with antioxidant properties, and coffee is no exception. Flavonoids are particularly widespread in plants and are also important in protecting against diseases.

Antioxidants reduce the risk of cancer and prevent good cholesterol (HDL) from turning into bad cholesterol (LDL), a cause of heart disease. Antioxidants neutralize the effect of “free radicals,” highly reactive molecules that travel through the body and cause chemical chain reactions that can damage cells by binding to extra electrons. Free radicals have also been implicated in stroke, cancer, and the aging process. There are substances with antioxidant activity that are generated in the roasting process.

Coffee is a good dietary source of potassium. That makes coffee a good choice as a diuretic; Potassium loss is an undesirable side effect of most diuretics. Coffee can reduce the risk of liver cirrhosis.

The tea is made from the leaves of a shrub of the genus Camellia.

The Chinese first collected tea leaves in the wild and have cultivated the tea plant since at least AD 350. The court of Charles II of England in the 17th century established tea as a fashionable beverage for the elite.

The cooking, fermentation and/or oxidation that is done to the leaves determines if the tea will be green, black or oolong.

Tea is a source of vitamins A and B6, thiamine, and riboflavin; nicotinic, pantothenic, ascorbic and folic acids; manganese, potassium and fluoride.

Flavonoids are found in all types of tea; green tea has the highest concentration. The tea is being studied for its benefits in improving immune function, lowering LDL and increasing HDL levels, lowering blood pressure, thinning the blood, reducing the risk of heart attack, stroke, and cancer, increasing longevity, helping digestion and promote dental health.

There is convincing evidence of a protective effect of both coffee and tea against colorectal cancer, the second leading cause of cancer-related deaths in the United States. High coffee consumption decreases the excretion of bile acids, which are suspected to be carcinogenic to the colon. Due to its diuretic properties, caffeine may help reduce the risk of bladder cancer.

Higher intake of coffee and tea, both regular and decaffeinated, was associated with a lower risk of kidney stone formation, much more so than water. (A slight advantage was found for caffeinated coffee over decaf.) Interestingly, higher consumption of apple and grapefruit juice was correlated with a higher risk of stone formation.

A study has found that people who drink coffee are less likely to suffer from heart disease than tea drinkers. However, this may not be a direct cause-and-effect relationship: possibly people who choose to drink coffee have more youthful/healthy lifestyles in other ways.

Science has debunked the dark myths that caffeine contributes to breast cancer, bladder cancer, ulcers, indigestion, and osteoporosis.

Is there a reason not to consume caffeine? In some patients, caffeine is associated with temporary increases in blood pressure, so people with high blood pressure may be advised to avoid caffeine during times of high stress.

Also, people who are more sensitive to caffeine may not be able to drink coffee or tea at the end of the day because the caffeine delays the onset of sleep. Worse yet, some people may not realize that they are not as rested the next day as they should be, and therefore may be more prone to fatigue-related accidents.

Is it possible to become addicted to caffeine? Coffee drinkers do not exhibit the behaviors that define addiction: severe withdrawal symptoms, tolerance, the need to consume the addictive substance at all costs, and anti-social behavior, including delinquency. Neither coffee nor other caffeine-containing products are classified by drug addiction experts as addictive.

However, quitting caffeine suddenly can be unpleasant. The most common withdrawal symptoms include headaches, fatigue, drowsiness, irritability, depression, and flu-like feelings. Weaning yourself off gradually, say over a week, should minimize discomfort.

So drink up, without the guilt.

How are original articles produced?

By now, you understand the importance of originality in article writing. As a student, you have probably been told about the consequences of plagiarism and how it is wrong to copy from others without giving credit to the original author. But writing an original article is different when you must refrain from using material that is already present in another article. This is so that your views can seem authentic and so that you can establish credibility as an author. But how can original points of view and information be developed?

#1: Look for inspirations, both from your personal life and from your professional life

Often the best points of view are those that are inspired by your own life experiences, whether personal or professional. To give a good example, I wrote an article about how heart and soul are important in the success of a business. My inspiration for that article came from helping my sister put together sweet lei’s for my nephew’s birthday party. As she assembled the flower necklaces, I felt a fullness within my soul. That became my inspiration to write about why success is about more than just sales and production.

Inspirations come from many places. You may be looking at a current article and want to expand on a certain point that someone made earlier. Something may happen to you that gives you something to write about. Sometimes it may come to you in the middle of the night. The important thing is that you find that inspiration because it will help you produce original articles.

#2: Even if you use a point of view already taken, your explanation can be original

Many times, it is not the points of view, but the explanation itself that can intrigue the reader. For example, if you’re writing about different aspects of search engine optimization and you’re writing about not buying backlinks, you could do more than offer a simple explanation of why this practice doesn’t work. You could tell a story about someone you know who was caught doing this or take some time and talk about what happened to those who were caught. Even if it is well accepted among the SEO community that buying backlinks is a bad practice, readers would be intrigued to hear your story, as it is your personal story about someone who did this practice and/or got caught for it.

Eat Your Way Out of Sinus Infection Symptoms: A Simple 5-Day Detox Plan

Do you send your car in for maintenance after a while so that when it leaves the auto shop you’ll hear the vroom sound again?

If so, just think about this. Your car is not moving 24 hours a day, you turn off the engine and let it rest. However, humans do not rest, our heart has to keep pumping every second and all other vital organs have to perform their specific functions, so how do we allow them to take their well-deserved rest besides sleeping? Yes, we need to detox – time to start fresh, as we know that too many accumulated toxins can aggravate sinus infection symptoms, or sometimes you feel down or need to lose a few pounds for that beach party.

Here is a 5 day detox plan that is safe and natural and especially for sinus sufferers as this diet has foods to avoid and take when you have an allergy.

If you haven’t been exercising, try walking briskly for about 15-30 minutes, take a deep breath, relax, and this simple breathing exercise can instantly soothe your sinuses.

Day 1-3

  • Eat a diet of fresh fruits and green vegetables only. The sources listed below are excellent for sinus infection symptoms.
  • Fruit Sources:

  • Papaya – Vitamin C for its antihistamine effect.
  • Apples – An apple a day keeps the doctor or even the dentist away, but it still rings true as it contains pectin and removes any buildup of spoilage from food.
  • Pineapples: has bromelain enzyme, purifies the stomach and kills offending bacteria and sinusitis is caused by bacteria growing on the head.
  • Grapes, berries – cleans mucus.
  • Vegetable Sources:-
  • Carrots, spinach (converted to vitamin A known to boost the immune system to fight sinusitis), broccoli (vitamin E), green bell peppers, parsley, eggplant (flavonoids), kale, asparagus, yellow corn, sweet potato.
  • Drink water, 5 or more glasses a day to flush out toxins. No alcohol, coffee, tea, milk, sugar or salt and no smoking.

Day 4

  • Prepare a green salad with parsley as it contains zinc which helps to resist sinus symptoms and also ensure good bladder health, watercress to help the liver neutralize harmful pollutants invading your body, grated beetroot for production of red blood cells.
  • Sprinkle on some raw onions or garlic (if you can’t stand the taste, roast them lightly) as they are antiviral and also make mucus less sticky.

Ahh, now you can enjoy a cup of dandelion coffee, to stimulate the flow of bile.

Day 5 onwards (if you want to continue)

  • Prepare your favorite breakfast: whole wheat bread and butter, a little honey and a cup of coffee with dandelions if you wish. Have a salad on top to which you can add some unsalted nuts – almonds, hazelnuts or walnuts, sunflower seeds as they contain vitamin E and are high in antioxidants. You can also add oats, rye or barley.
  • Main meal: eat cooked vegetables (asparagus, broccoli, cauliflower, kale, spinach, peppers, carrots) and oily fish (salmon, sardines, mackerel or any type of fish) as they have vitamin C, E and beta-carotene. , known for its curative benefit and prevention of sinus infection diseases and symptoms.

Detox once every 3 months and you will feel your body restored and rejuvenated in mind and spirit.

Detox or not detox, you should always remember to eat your fruits and vegetables.

If you feel that you cannot go through the 5 day detox plan, you can look for alternatives that can be just as natural, healthy, effective, easy and convenient as natural supplements.

Classic fencing: the flying guard

A quick search of Morton’s Martini AZ of Fencing and Evangelista’s The Encyclopedia of the Sword reveals that the word “fly” has been used to describe a variety of sword and footwork actions over the past 200 years, ranging from parries up arrows. Maitre d’Armes Claude La Marche, one of the founders of the sword as a fencing discipline, adds the “flying guard” to the list. In doing so, he goes back to a technique taught by Laboessiere fils and recommends it for the fencer of the 1880s and 1890s.

The Flying Guard is intended to achieve three tactical objectives:

1. To close the distance with an opponent who believes they are at a distance that makes an attack unlikely,

2. To hide the effort to close the distance, and

3. Allow a quick attack once a suitable distance is reached.

The Flying Guard is executed by:

1. Come on guard, ready for offense or defense.

2. Taking several very small steps, each ending with an appeal. These calls are taken to ensure that the fencer maintains balance and that the legs are ready for action. At the same time, the weapon is held in a relaxed way to ensure a quick reaction if necessary.

3. Then make a loud call combined with a shout to distract the opponent, while

4. Bring the back foot forward, keeping the leg well flexed to avoid any movement of the body that would reveal the change in foot position, to move closer to the front foot (gaining approximately 7 inches of distance), and

5. Execute the attack with a lunge.

It is unusual to think of a guard as “flying”, especially when compared to other fencing uses of the term. In this case, the series of step-call-step-call-step-call appears to be slower than fast. However, this action provides an interesting combination of two of the uses of the appeal, as a balance check and as a distraction.

The flying guard must be seen in the context of the sword at the time (La Marche cautions that half thrusts would generally be enough to carry the attack forward) and of the broader practice of classical footwork. We know from professional advice accounts that the combination of appealing and yelling was used in the 1870s and 1880s. Combined with the distance steal of bringing the rear foot forward, this makes the flying guard an interesting action worth taking. worth practicing for the coordination required and as a surprise action that might come in handy once in a classic fight.

Business and brand puns: how to attract consumers with humor

Everyone loves a good pun.

There is nothing better than making your audience and consumer instantly smile, or even laugh, just by hearing or seeing your business name. It’s an instant icebreaker and lets the consumer know that you are a down-to-earth and approachable business.

However, we realize that not everyone feels the same way about the idea of ​​turning a business or brand name into a play on words. They may not work for everyone, and instead of attracting a consumer, they may turn him off altogether. Also, there’s the potential to cause confusion in terms of different cultures and translations – if you want to appeal to a more international market, it’s probably best to stay away from a branded pun.

However, most odds for business and brand puns are pretty unfair. Many companies are thriving on business puns, and it makes some companies reputable based solely on their name. So if you don’t believe in the power and allure of puns, we hope to bring you our appreciation after reading this!

Free Promotion!

The promotion, reputation, and publicity that comes from simply having a business name pun is undeniable, as well as ridiculously underrated.

When your business has a fun (or funny!) name, people will definitely take pictures and share those pictures with their friends. Today, that image is sure to end up online, on social media and possibly in a trending list article on epic puns UK.

Since all business goals revolve around gaining a reputation and getting your business known, this is definitely one way to go. This is a free promotion; You just have to make sure that your phone number and business information is closely related to the pun on your company name. For every person who clicks on that picture of your company name pun, there will be someone looking for what you do who will take note of your number.

However, to get promotion and publicity for your pun name, you don’t have to wait and depend on others to bring attention to your business. For example, it can be a point of sale for a promotion or competition on social networks. You can offer incentives for everyone who takes a picture with your funny sign, or use it as a way to encourage other puns or funny business names in another campaign.

make it memorable

Perhaps the most important and valuable fact about using a clever pun as a business name is that it is sure to be memorable. A play on words makes everyone smile, laugh, or even groan (in a good way!), and this humor helps people remember. Be careful though, as one of the worst things you can do for your business is to choose a name that is misspelled in some way, even if it’s been adjusted to fit a pun.

For example, you might remember an optometrist named “OptimEyes,” but would you necessarily remember how to spell it? It wouldn’t be harmful as a store, to get attention on the street, however if people tried to google the name, they might be looking for a lot of wrong spellings.

Alternatively, spelling and having to explain your company names are always obstacles to naming your company or brand. Even if you name your company with a simple and relatively normal name, you will be asked about your choice. At least if you’re explaining a meaningless business name, there’s a story behind your decision. It’s easier to explain “OptimEyes – eyes like we specialize in!”, rather than explain how you came up with “Eyesify” and how to spell exactly that, or worse.

Aside from spelling, one of the main advantages of a name with puns, rather than a made-up or simple name, is that there will be a story that people will enjoy hearing and will certainly remember. The more fun and unique the pun and the story behind it: the better! Plus, even if there’s no story other than “rhymes/made us laugh,” your name will still be much more memorable as a play on words.

multiple meanings

One useful advantage of using puns in your business name, or even tagline, is that you can be pretty clever with them. You can use your business pun to mean many different things and add different facets to your business and what you provide.

Of course, this is not possible for all puns, but there are some gems that you can get away with having multiple meanings that can be attached to your brand in a positive way. For example, there’s a cheesecake (and we literally mean cake, made of cheese) vendor, who primarily supplies loads of cheese for weddings and special occasions, called C’est Cheese.

This is a great example of a pun with multiple layers of meaning that can be attributed to the provider in a positive way. First of all, their name is cleverly chosen in French, which literally means “it’s cheese”, which is true, but they also play into the fact that they’re being cheesy in our British associations of the word. In addition, they are playing on the fact that the French line rhymes with “say cheese”, as well as playing on the well-known French term “c’est chic”, which means “has style”. There are so many positive associations with the name, as well as the fact that you will remember it, which makes it a perfect pun.

Also, even if the meanings are easy to understand, a pun will usually add an extra layer of meaning for your business. For example, we discovered a tile-laying business simply called Bonnie Tiler. This is a perfect example of an easy pun that makes you smile with its simplicity. Of course, it plays off the famous singer Bonnie Tyler, while adding the additional facet that the business is bonny tilers (bonny or bonnie as attractive and happy), which is an association you would like to be known by as a business.

In general, we believe that these positive aspects and advantages of word games far outweigh any negative associations. Of course, puns on trademarks and trade names tend to work best for smaller businesses, mainly at the national level. However, there are many examples of larger brands using puns in slogans or advertising slogans, rather than permanently sticking to their name.

Also, some are so subtle that you may not even notice them at first: for example, Absolut vodka is famous for its advertising campaign that revolves around its name, such as “Absolut magic”. This is smart, as you don’t notice it at first, but they are using your name to describe their product and add positive attributes to it, easily playing on “Absolute/absolute”.

Therefore, no one can deny that puns are effective and a good way to market your business or product. There’s an acknowledgment that puns are corny, and they exist in a clever, ironic, and self-aware comedic form as business and brand puns often do. So what’s not to like?