10 creative strategies to promote your website

Do you have a website or blog where you post content every day but still can’t get enough visitors?

Just created your first blog and are eager to try all the ways to promote it?

This article presents the 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.

1. Stop tweaking / modifying your blog

Do you spend too much time modifying your blog to give it the right feel? Let me tell you that overall design doesn’t matter as much to your audience as your content. Rather than tweak your blog every now and then, focus on creating content that is fresh, engaging, and informative to your readers and keeps them coming back for more.

2. Creating pillar content

Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis is not easy. Good content has a huge impact on your audience, so it is important that you take the time to create the pillar of high-quality content that can solidify your blog’s reputation. Pillar content refers to a series of posts that represent the best content on your blog. It includes all the great posts that you will recommend to new visitors for their usefulness.

Excellent content serves as a reference source for a good and informative message for your audience within your particular industry. Pillar posts provide significant support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, the basic content will serve as a bait to attract more traffic.

Once you’ve set up your blog, the first strategy you need to implement is to create relevant posts and fill your blog with really new but interactive information.

3. Don’t focus on monetizing your blog too much

Many new bloggers create blogs to earn money. Although there is nothing wrong with making money, putting too many banner ads on your blog can be too distracting for your audience. If there are too many, they can make your blog look really ugly and can drive your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet not. In fact, you need to focus on building your email list and a specific pixel list. Both will help you get what you are desperately looking for, more visitors, and more money by redirecting your visitors through paid ads.

4. Research your niche and find out who and what matters

A very important step to take before starting your blog is to thoroughly research your niche. You should need to know all the ins and outs of your niche and know who matters, for example, who are the influencers, the big players, and the little ones who contribute to the niche in their own capacities. You should make a list of all competing sites, channels, podcasts, influencers, communities, and groups that are working within your particular niche. It’s a breeze with SE Ranking’s competition research.

By doing so, you will have an important reference file of all your competitors within your niche. You will be able to see what they are doing and talking and also all the articles they are putting up for sale and the products that are popular with your audience.

5. Communicate with your audience

Once you have your blog set up well and have some great content to engage your audience, start promoting your blog. Take out the detailed list of all the influencers, big and small players that you have created before starting your blog. Be on the lookout for small players, because you need them for blog promotion. You can start by offering them testimonials, case studies, or even a blog post that they would be interested in publishing. It is important that you start a personal relationship with players big and small. By contributing to other people’s sites by commenting and sharing their work on your blog, they will start to recognize you and connect with you.

6. Become an expert in your niche

Whether your niche is SEO, digital marketing, content marketing, or any other, you should not only gain extensive knowledge about your niche, but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that suits them and their needs. It is the power of your writing and expert analysis that will help you engage your audience.

7. Post comments

Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if done right, no such problem will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Be sure to use your own name to do so, and not your brand. Participate in specialized groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just drop links.

8. Create an interactive conversation flow and acknowledge your readers

When creating content, make sure it’s engaging enough to get the audience talking. Your posts should ask questions of your audience and encourage them to respond or share their own similar experiences. Your audience can speak to you via blog comments or email, be sure to acknowledge and respond to them. This will encourage easier interaction.

9. Monetize your site

When it comes to making money from your blog, take a proactive approach as it can drive organic traffic. When you offer a product or service on your site, you can attract your target audience. By creating a profit funnel, you can not only generate more leads, but you will also generate a lot of income in the coming months.

10. Use paid or sponsored media

Using paid or sponsored media is a viable option and effective strategy for blogging promotion. Includes blog promotion through Facebook Ads, Google Ads, Promoted Tweets, YouTube Pre-Roll Ads, and much more. These social networks can bring an incredible amount of traffic, as well as hundreds of potential customers to your site.

When you follow the strategies discussed above to promote your site, you will not only be able to increase traffic to your site, but you will also generate income from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.

Leave a Reply

Your email address will not be published. Required fields are marked *